50 years of sporting success
Beta was the first professional tool brand to introduce the concept of sports sponsorship in the Italian market, in the 70s with the legendary March-Beta Utensili of Vittorio Brambilla. Since then our passion for sports has led us to support competitions in a variety of disciplines at all levels.
BETA AND THE WORLD OF MOTORSPORTS
Beta cooperates with the most prestigious teams in Motorsports. Our tools and work equipment are at the service of professionals in paddox of MotoGP, Moto2, Moto3, MotoE, Superbike and Supersport. Motorsports are an opportunity for the development of Beta products: just like pilots, we constantly strive to achieve the best performance.
HISTORY ON FOUR WHEELS
In 1972 the Beta logo first appeared on Formula 2 and 3 vehicles of the pilots Tino and Vittorio Brambilla. Its Formula 1 début came in 1974, culminating in the victory of Brambilla’s Beta March at the Austria Grand Prix in 1975. Since then we have been a constant presence in the motorbiking world.
HISTORY ON FOUR WHEELS
In 1972 the Beta logo first appeared on Formula 2 and 3 vehicles of the pilots Tino and Vittorio Brambilla. Its Formula 1 début came in 1974, culminating in the victory of Brambilla’s Beta March at the Austria Grand Prix in 1975. Since then we have been a constant presence in the motorbiking world.
SO MUCH MORE THAN JUST MOTORBIKES
So much more than just motorbikes: the Beta brand is also present in biking as a partner of Polti Kometa, UAE Team Emirates and an official sponsor of the Giro Rosa. Over the years, other sponsorships have been linked to the nautical world, supporting the offshore world championship.