100 years of Beta

Since 1923, Beta’s history has been one of excellence in Italian industry and consolidation on international markets too.


Alessandro Ciceri founded the forging plant “Alessandro Ciceri & Figli” in Erba (CO), specialised in iron and steel moulds.


Registration of the Robur trademark; the company began manufacturing accessories for ropes and lifting.


The Beta trademark was registered on 14 July. In the same year the founder's son, Damiano Ciceri, moved the company from Erba to Sovico (MB), which is where the company's headquarters are still based.


Damiano Ciceri was one of the exhibitors at the 27th edition of Fiera Milano: an excellent occasion for establishing the first contacts abroad.


Damiano Ciceri's business became a joint-stock company under the name “Officine Meccaniche Beta”.


Beta Utensili is now staffed by over 200 employees, consolidating itself as an up-and-coming company in the professional tools sector. It began exporting its products abroad, thanks to 7 representatives.


Beta's product offering includes over 1,000 tools in various models. Among them is the Tank C25, the revolutionary Beta trolley inspired by the intuition of Alessandro, the founder.


A radical image change takes place: as of now the colour orange will distinguish the Beta brand style, thanks to the contribution of the designer Giorgio Tonti, who also designed the new brand featuring the wrench "fork".


With the aim of achieving strong brand recognisability, Beta first entered Formula 1 as official sponsor of the team of Tino and Vittorio Brambilla.


As part of its plans for expanding production, a plant was opened in Castiglione d’Adda (LO), in addition to the one in Sovico. Exports already accounted for 20% of total turnover.


Beta branches open in France, the United Kingdom, the Netherlands, Spain, Poland and Hungary. In Italy, the third production plant opens in Sulmona (AQ), where the iconic combination key 42 is printed.


The first SuperBike sponsorship, which paved the way for Beta's MotoGP début in 1991. Beta's first illustrated catalogue arrived the following year, with 18 product families, published in seven languages.


The fourth generation of the Ciceri family joined the company,the sons of Alessandro and Daniele, who passed away too soon, in September '90 and March '92.


Presentation of the new Beta Utensili catalogue, confirming the continuous growth process. The range of available products doubled, with over 10,000 items, divided into 22 product families.


Expansion of the Beta Utensili offering, with the safety footwear and workwear ranges. Opening of the new Logistics hub in Martinengo (LO) in 2003.


Beta further expanded its markets, with the opening of a new branch in China and a branch in Brazil, three years later.


Alongside Roberto Ciceri, the founder's great-grandson, came the Italian company TIP, while Beta continued to grow thanks to new and innovative products like the RSC55, a modular workshop equipment arising from its motorsports partnership.


The consolidation of the Beta Group begins with the acquisition of BM S.p.A., a leader in electrical installation products, 3D Beta S.r.l., which specializes in custom workshop furniture, and VGF S.r.l., a specialist in powder coating of metal furniture.


Acquisition of Abra Beta S.p.A. and Elpa Abrasivi S.r.l., leading abrasive manufacturing companies. Beta entered the North American market, with the opening of the USA branch in 2020.


In the year of the centenary, the major Vicenza-based producer of welding equipment, Helvi S.p.A., joined the Group, which now works with over 1,000 professionals worldwide.