Well Done

To strive for excellence in everything we do. This has been the guiding principle of our work for a hundred years now. A principle that identifies Audacity, Commitment, Harmony and Talent as the keys to continuous growth.

Audacity to invest and constantly relaunch an enterprise created by an Italian craftsman in 1923, which has asserted itself worldwide and continues to grow after four generations.

Audacity to invest and constantly relaunch an enterprise created by an Italian craftsman in 1923, which has asserted itself worldwide and continues to grow after four generations.

Commitment in taking care of the quality of our products, because every retailer knows he can count on an efficient service, and every user knows he can rely on the precision, reliability and resistance of Beta products.

Harmony of the lines, for a design of excellence, because when something is well done, it expresses a perfect balance between function and design.

Harmony of the lines, for a design of excellence, because when something is well done, it expresses a perfect balance between function and design.

Talent it is our most precious resource, the one that distinguishes all our people and every professional who chooses Beta to leave nothing up to chance, in the engaging and passionate fulfilment of their ideas and dreams.