An Italian excellence, grown in the world
THE BETA GROUP
A century of history, which speaks of a company that achieved greatness due to the dedication and intuition of the Ciceri family. From 1923 to 2023, this tireless commitment enabled Beta to consolidate its industrial excellence in the professional tools industry, in each of the 100 countries where it distributes its products. A reality rooted in Made in Italy, which has also grown in international markets without ever turning its back on its origins, since becoming a Group with 5 companies and 10 plants in Italy.
BETA WELL DONE
Audacity, Commitment, Harmony, Talent. In the last hundred years, these are the values that have been inspiring our work and drive for excellence, every single day. Because at Beta there is only one way to do things: doing them well.
BETA WELL DONE
Audacity, Commitment, Harmony, Talent. In the last hundred years, these are the values that have been inspiring our work and drive for excellence, every single day. Because at Beta there is only one way to do things: doing them well.
ORIGINS TO SUCCESS
Beta’s history began in 1923, the year in which Alessandro Ciceri decided to open a forging plant in Erba, his town of birth. A small business that, in a hundred years, would become an excellence in Italian industry.
8 REASONS TO CHOOSE US
One hundred years of experience, constant innovation and logistical excellence. Beta Group offers products of an innovative design and certified quality: increasingly reliable and efficient tools. It also guarantees fast deliveries worldwide.
FROM ITALY TO THE REST OF THE WORLD
Beta Group has 11 branches around the world and, thanks to its 250 importers, has established itself in more than 100 countries. A company in continuous expansion, thanks to its high qualitative standards and tireless technological innovation.
FROM ITALY TO THE REST OF THE WORLD
Beta Group has 11 branches around the world and, thanks to its 250 importers, has established itself in more than 100 countries. A company in continuous expansion, thanks to its high qualitative standards and tireless technological innovation.
OUR GROWTH IN NUMBERS
Continuous growth and an audacious acquisition policy are the cornerstones of Beta Group’s growth. A story of success in Italian production, as testified by a turnover in excess of 251 million Euros and a strong presence, also in international markets, which account for over 40% of the Group’s revenue.
