“100. UN SECOLO E LA STORIA DI UN’IMPRESA”: BETA TELLS ITS STORY WITH RIZZOLI
Among the initiatives celebrating the company’s centenary, an exclusive publication rich in stories and images
Sovico (MB), 22 May 2023 – Beta Utensili, European leader in the production of tools and work equipment for mechanics, industrial maintenance and self-repair specialists, turned to Rizzoli in order to retrace a century of history filled with success and conquered challenges, under the brave leadership of five generations of the Ciceri family.
“Describing my family’s journey, both in human and business terms, with photos, memories and anecdotes for this publication, was a touching experience for me – Roberto Ciceri, President and Chief Executive Officer of Beta Group, declared – I was able to step back into a century of history inspired by audacity and entrepreneurial spirit, in an ongoing progression, with the strong personal contribution of each of my family’s generations. The centrality of business has always been…